Our purpose
To help brands, businesses and the people behind them achieve their ambitious goals with better digital marketing.
Our vision
Be the digital marketing agency that people are proud to work with. Our goal isn’t to be a bigger agency, but to be better at what we do.
Our mission
Traditional Agency
Large, complex and confusing
Multiple teams and remits to deal with leads to unnecessary work, long lead times and lack of accountability.
Barriers of knowledge
Agencies like to revel in the gap in knowledge the client has in digital marketing. This can breed fear, confusion and mistrust which an agency will aim to maintain.
Confusing fee structures with incorrect incentives
Agencies will sometimes charge the client based in ways that don’t actually help e.g. spend more to charge more.
Backpack Digital
Small, nimble and simple
We’re a profitable business with low overheads and flexible structures. This means we can adapt to what the client needs.
No bullshit
We’re here to make things simple and we’ll educate you every step of the way. If we’re not helping we’ll be the first to let you know.
Adaptable and simple fee structure
We’re good at what we do so our fee will be simple and reflect the value being delivered to your business.